Fran Hurtado

FRAN
HURTADO

(Email) Marketing Automation Specialist //
UX/UI Designer

Nice to
say 'HI!' to you

YOU'LL SEE MY WORK AND SKILLS AS A CANDIDATE HERE

UX/UI

MARKETING AUTOMATION

MULTIMEDIA DESIGN

Welcome to my PORTFOLIO. I hope the skills presented here meet your expectations for the role you are considering.

With over 6 years of experience in Digital Marketing, my career has evolved toward User Experience (UX) and User Interface (UI) Design that have allowed me to apply and expand my design skills to solve problems more effectively and user-centeredly. Starting in Email Marketing, where design played a key role, I developed an understanding of how to create solutions that are both visually appealing and functional.

Today, my focus is on delivering value through designs that enhance the user experience, leveraging my training in UX/UI and continuously exploring new tools as Artificial Intelligence, to maximize the potential of every project.

PROFFESIONAL SUMMARY

UX/UI

Training and experience in developing intuitive and user-centered interfaces for various digital platforms, applying research and testing methodologies to optimize the user experience.

Marketing Automation

Creation and management of email marketing campaigns, audience segmentation, and result analysis to improve communication effectiveness and increase conversions.

Diseño Multimedia

Design of promotional materials, branding, and visual communication pieces for various clients, adapting to the needs and goals of each project.

PROFESSIONAL PURPOSE

I have developed my professional career starting in the creative field and shifting towards a more technical and analytical profile.

My professional purpose is to continue enhancing my recent skills focused on goals and results, while bringing a creative background that also adds problem-solving capabilities and new approaches to achieving solutions.

  • Marketing automation

With over 6 years of experience in Marketing Automation, I specialize in creating effective campaigns, optimizing open and conversion rates, and implementing automation strategies. I use A/B testing and data analysis to improve campaigns and maximize results.n

  • UX/UI Designer

UX/UI designer with specialized training and experience in usability, prototyping, and user-centered design. Skilled in tools like Figma, Hotjar, and GA4, I aim to create intuitive and optimized interfaces to improve conversion and/or digital experience through strategic design and continuous testing.

  • CRM Especialist

CRM expert with experience in Splio and Marigold Engage+, managing segmentation, automation, and personalization strategies to enhance customer relationships. My data-driven approach and expertise in email marketing boost retention and engagement in every interaction.

timeline laboral

timeline

MARKETING AUTOMATION

MARKETING AUTOMATION

Boost sales and retain customers

I started six years ago as an Email Marketer but, step by step, I achieve to grow as a Marketing Automation Specialist. I begun with the setup and management/sending of commercial and transactional email campaigns, and since then, I’ve decided to focus my professional future in this field, where I was adapting until to grow in a omnicanal enviroment, developing customer journeys and dealing with new channels besides email device like whatsapp or SMS.

This let me work in an enterprise as ‘Fuerte Group’, one of the largest hotel companies in Andalusia, and LEROY MERLÍN, one of the most important reatil companies in Europe, operating from their central services with more than 10 million users database, creating unique campaigns, automation, newsletters, and transactional emails. I am currently making stronger my professional skills at Aura Seguros, where I manage this area at a national level as well.

Design focused on commercial campaigns, transactional emails, and various communications.

Knowledge of table-based markup language and its compatibility across different email management platforms.

ACHIEVEMENTS: Increased open rates by up to 35%, as well as clicks and conversion rates.

Proficient in various email delivery platforms / CRMs, A/B testing, Split testing, etc.

UX/UI &
PRODUCT DESIGN

UX/UI &
PRODUCT DESIGN

Design oriented to User experience

This specialization has helped me understand a new paradigm where the technical and creative aspects converge, shaping a results-driven design approach: from qualitative to quantitative.

Email Marketing leverages UX principles through A/B testing and analytical tools, such as click tracking or heatmaps provided by CRM platforms.

I have explored its capabilities from an analytical perspective, designing products to achieve specific goals, and solving usability issues in email design and analysis.

My main interests in this field focus on heuristics to improve usability, testing, and, of course, interface design (UI). I am also eager to enhance my analytical skills to generate insights that provide a clear roadmap for concrete actions.

DISEÑO MULTIMEDIA

Multidevice Design

I have experience/skills in Graphic Design for almost 10 years, expanding it towards the audiovisual field, which has allowed me to have a broader perspective of digital design through its different platforms:

  • Photoshop, Illustrator, InDesign
  • Web Design (Advanced control and knowledge of HTML5 and CSS, as well as basic understanding of PHP and Javascript).
  • Video Edition
  • Motion Graphics

I am currently working on familiarizing myself with new possibilities such as Music Production, 3D modeling, and Inmersive Reality.

MULTIMEDIA
DESIGN

CREATIVIDAD-WELLNESS-AMARE
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ROSA
AMAREMUSIC
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cartel-burlesque
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cartel_fashion22

Realización del primer catálogo corporativo de BYP Global

CARIATES-LOGO
gamificacion-CA
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LOGO-DISEÑO-GRÁFICO2D-remastered



    CONTACT

    If you’re interested in my proposal and/or have any questions or suggestions, feel free to contact me through this form or using any of the contact methods below.

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    ©2024 Francisco Hurtado. All right reserved